China based Meike wants a shot at your iPhone

It has become apparent these days that all people want is to add on lenses to iPhones. Why iPhones? Why not Android devices?

The problem lies with perception.

iPhones are premium items. Meaning people who buy them are either rich or have plenty of extra cash to double down on a seemingly average spec device.

So you have a add on lenses from a slew of manufacturers including Zeiss of Germany. And from China, you have another player who wants to jump in from Meike.

Now, Meike isn’t a global brand and they are selling an iPhone housing that takes advantage of external lenses. Zoom, wide angle and macro are the flavors you can doubld down on but beyond that, it isn’t much different than the rest of the offerings.

Sorry but there are no example photos to show from the site so you don’t know the sort of quality you are getting by buying this. At least Zeiss optical has proven images but for this add on lens from Meike, d’uh.

Meanwhile, LG and Huawei have jumped into the dual lens camera bandwagon. Would this be enough? Only time will tell.

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Is Rufus the Future of Wearables?

 

rufus

Yes you can strap a 4 inch iPhone onto your wrist and do the same thing but the apps would not be convenient.

This is why Rufus was invented. Now he Rufus Cuff isn’t a spectacular device. you could of course strap any 4 inch Android to your wrist and get it working the way you see below without any problem.

Rufus-Cuff-ico

The whole idea behind the Rufus Cuff¬†was for the industrial workforce to stay in touch but only through WIFI. The industrial version also comes with a bar code scanner that is connected via bluetooth to the Cuff, though I am not sure if the extra step is worth the trouble since battery life is limited to one day of use. It would have been more useful if the device used eInk screens since we don’t need full color applications for industrial use.

Consumer Version is a Dud

The consumer version is basically the same. And there are no external storage offered via microSD. So this means you have to ante up to the 64GB storage if you want to stream music or movies.

The other downside is that it hasn’t got any cell reception. It is just WIFI enabled.

And to throw a spanner in the works, there is no heart rate monitor. So its usefulness as a health tracker is severely restricted.

GPS is only useful if you have downloaded stored maps and you can’t access online mapping unless you have a WIFI enabled mobile router from the likes of Huawei.

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In spite of all this, the Rufus is working in the right direction for a wearable device, with the Apple Watch looking more like an expensive toy than an accessory.

I am sure the Chinese will figure this one out and slap on a low power screen, calling and messaging option via a proper mobile network and add both a front and rear facing camera in a package that runs stock Android.

The Chinese have already done this with a slew of watches made in China that does all of the above but battery life is really the main challenge. The technology for the Rufus is already available and it is just a matter of shrinking the chip sets to make the whole package wearable.

Specifications

TI CORTEX A9 PROCESSOR

BLUETOOTH 4.0

3.2 INCH TFT CAPACITIVE TOUCHSCREEN

9-AXIS ACCEL/GYRO/COMPASS

SPEAKER

MICROPHONE

FRONT-FACING VIDEO CAMERA

VIBRATION ALERT

16/32/64GB STORAGE

1175 MAH BATTERY

LED ALERTS & FLASH

ANDROID KIT KAT

MULTIPLE LANGUAGE SUPPORT

WI-FI 802.11 B/G/N