Apparently BBM is going to make its debut on Samsung Galaxy phones in Africa after its long promised launch of iOS and Android. But who would want to use that now? Word out is that Apple is evaluating the BBM app. Should they even be afraid?
For one, I firmly believe that the only way out for Blackberry is to die a natural death, just like the Palm Pilot with it’s later resurrection WebOS that came with a crash and burn effect.
BBM is as fashionable as wearing inch high shoulder pads with all your attire. There are so many more ways to skin a cat than to have BBM on Android.
Same old Same old…
Who in their right mind would pay for the BB World service is beyond me. In the past, BBM was king. No one could touch it. Talk anytime you want, anywhere you want and chat with friends from all over the globe. Today, if you need IM, why not consider the likes of LINE, WECHAT, KAKAOTALK, or ChatON? BBM was part of the BB service, you pay a monthly fee just to chat and all data connected with chatting is covered by the fee. Big deal. Even if you chatted all day and all night for 30 days, I doubt you’d rake up enough bandwidth to move a movie through P2P. With the move to BB10 operating system, the new open platform herald a free BBM service that rides on your data plan but legacy users still had to PAY to get BBM. Why not make it open for everyone? But of course they didn’t.
Blackberry made IM chic, but you have to pay to access this service as it was their business model….which is suppose to be premium for those Exec types. However if you take a look at the landscape for IM, there is no reason to go BBM even if your friend can only be found on BBM. There are IM services like Viber, WeChat, Skype and Whatsapp, all of which are available on some of BB’s devices. You also need to thank BB for fragmenting its hardware to the point of no return. With so many different processors, hardware configurations and touch screens, mobile app developers clearly do not want to make an app work on just ONE platform.
Where is my BBM now?
“BBM Me” used to be a buzzword. Wow. You’re a blackberry user. Today, it has to be whispered just to avoid being labeled “old skool”. BBM will make its debut in Africa, a land where poor data bandwidth dwells. The limited infrastructure makes perfect sense if telcos aim to make money on data bandwidth rather than SMS. All you need is an EDGE connection and you can be text messaging all day till the Lions come home.
Samsung’s spearheading the attack into Africa is well planned but for BB, they need to either sink or swim. BBM is tied to BB devices, so if you want to be flooded by messages placed through your server by Android and iOS devices, what are you going to do to make money? You don’t have to look far to see the business model that both LINE and KakaoTalk are subscribing to. It is not in the billions but with some creative foresight, it might work out for the better.
Facebook already has a separate Messaging app that runs outside of the Facebook App, they know where they are going with it and how that will make money for them. BB just has to emulate that. You don’t have to be a rocket scientist to figure it out.
I haven’t the faintest idea on when BBM will land on iOS but Apple isn’t pleased either. Its own iMessage and Facetime has proven to be an abject failure for users and is now buried in the message pane, hopefully forgotten until rediscovered while you are out cleaning your apps. Yes, Apple’s own iMessage is a fucking disappointment. Worst still is the Facetime function which was sold to many as a game changer on desktop Macs. It clearly doesn’t work as well and if you paid money for the Desktop version, you have been had.
Facetime and iMessage was suppose to revolutionise the messaging platform but it just didn’t handle the calls placed as quickly or efficiently even when you have over 50 million people who are said to be subscribers. Apple probably feels these folks are freeloading on their servers and since they don’t pay to have the service, well the service has got to suck.
BB should learn from this mistake. Just because you have mass, it doesn’t mean you got the muscle to manage it all.
What are my Options?
Got sakes, just take a look around. IM has replaced SMS and if you are still using SMS, then you are truly a 20th century kid. You can virtually connect through ANY of your friends via Skype, Facebook Messenger, Google Hangout, LINE, WeChat, KakaoTalk or the lesser known KiK messenger. I am sure if your friend on Windows, BB, iOS or Android will be on one of those and as long as you have three of them working on your device, it should cover the entire spectrum of friends.
There was a time, a long time ago that is, when people used BBM. Today, it is as dead as the Dodo and yes, you may think that it is sexy but I can assure you that times has changed and that bell bottom trousers you been saving since the 70s isn’t going to come back into style anytime soon.
Who would be the future users of BBM? Well, these should be drug dealers, human traffickers, terrorist, paedophiles. arms dealers, the Taliban, communist Insurgents, Neo Nazis, North Korea and criminals from the world including dictators and their henchmen. Blackberry does a damn good job in keeping the BBM messages secret so if you happen to fall under those guises, please stay on BBM. Your life depends on it.